B. Des In User Experience Design

In today’s modern economy, we are evolving and at a pace never before. Finance driven economy has now changed into Experience Driven economy. Any organization which is able to grasp the human aspects of business are able to reap its benefits in multifold. 
What is User Experience Design and why is it so important? 
User Experience Design is a discipline integrating the philosophies of design, technology and human factors. Simply defined, User Experience Design is a process of designing meaningful, appropriate and contextually relevant experience for users. It starts with understand the user which involves studies about user behavior towards a product / service or environment.
This User Experience design course at DESPU is design with an intention to help students create and open eye and mind towards the users by understanding them at various levels thus giving multiple opportunities to the students to explore their creative potential in crafting memorable user experiences.